Morita WDS 2023
Silver 2025

Morita WDS 2023

by Shotaro Inahara for HAKUTEN Corporation

Began with a deep understanding of Morita by reading the technical history that describes how the products were made. The exhibition also included a tour of the manufacturing process and interviews about the company's commitment to its products. The exhibition also included a fascinating behind the scenes look at the products, including an introduction to the development story, a transparent and disassembled mechanism display, and an appeal to the design intent by exposing the dimensions.

Questions & Answers

9

1

What are the overall dimensions of the Morita Wds 2023 Exhibition Booth?

Answer

Morita Wds 2023 Exhibition Booth has overall dimensions of W32000 x D15000 x H4500 mm.

2

What design label describes the Morita Wds 2023 Exhibition Booth?

Answer

Morita Wds 2023 Exhibition Booth is labeled as Exhibition Booth.

3

Which client company commissioned the Morita Wds 2023 Exhibition Booth?

Answer

Morita Wds 2023 Exhibition Booth was commissioned by HAKUTEN Corporation.

4

What award did the Morita Wds 2023 Exhibition Booth receive in 2025?

Answer

Morita Wds 2023 Exhibition Booth received the Silver in A' Trade Show Architecture, Interiors, and Exhibit Design Award in 2025.

5

What material was used for the wall panel in the Morita Wds 2023 Exhibition Booth to evoke the manufacturing process?

Answer

Morita Wds 2023 Exhibition Booth used a scrap piece of sheet metal from which parts had been die-cut for the wall panel to evoke the manufacturing process.

6

How is the "MORITA MUSEUM" sign illuminated in the Morita Wds 2023 Exhibition Booth?

Answer

Morita Wds 2023 Exhibition Booth has a side-illuminated MORITA MUSEUM sign.

7

How are the wall panels of the Morita Wds 2023 Exhibition Booth fixed without using adhesives?

Answer

Morita Wds 2023 Exhibition Booth uses screws to fix the wall panels without adhesives.

8

What were the start and end dates of the Morita Wds 2023 Exhibition Booth project in Yokohama?

Answer

Morita Wds 2023 Exhibition Booth project started on September 29, 2023 and finished on October 1, 2023 in Yokohama.

9

What connectors or fasteners are used in the assembly of the Morita Wds 2023 Exhibition Booth?

Answer

Morita Wds 2023 Exhibition Booth uses screws as fasteners in its assembly.

Silver A' Design Award Winner

Explore the complete story behind Morita WDS 2023, an award-winning Trade Show Architecture, Interiors, and Exhibit Design by Shotaro Inahara.

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