Nexus

Iron 2025

Nexus

by Responsive Spaces for DC Tower

At a center position inside the highest building in Austria, Vienna's DC Tower, Responsive Spaces created a brand space to experience the values of the tower: The Nexus presents a place to rest, connect and reconnect. This media installation uses digital information, sound, and light to take visitors on a visually charged journey and emotionally connect them to the soul of the building. An additional touch interface allows guests to explore everything on their own. While the digital content is shown, color coded and time synchronized light patterns flood the room.

Questions & Answers

10

1

What are the dimensions of the room in Nexus Spatial Brand Experience?

Answer

Nexus Spatial Brand Experience has a room size of approximately 3 meters in width and 12 meters in length.

2

How many RGB LED luminaires are installed in Nexus Spatial Brand Experience?

Answer

Nexus Spatial Brand Experience has 48 RGB LED luminaires installed.

3

What size is the main display used in Nexus Spatial Brand Experience?

Answer

Nexus Spatial Brand Experience uses a 75-inch display.

4

What interactive device allows visitors to explore content in Nexus Spatial Brand Experience?

Answer

Nexus Spatial Brand Experience uses an iPad to allow visitors to explore content.

5

When did work on Nexus Spatial Brand Experience begin and end?

Answer

Nexus Spatial Brand Experience started in October 2023 and finished in April 2024.

6

Who is the client for Nexus Spatial Brand Experience?

Answer

Nexus Spatial Brand Experience was created for DC Tower.

7

What award did Nexus Spatial Brand Experience receive in 2025?

Answer

Nexus Spatial Brand Experience received the Iron A' Design Award for Interface, Interaction and User Experience Design in 2025.

8

How tall is the DC Tower referenced in Nexus Spatial Brand Experience excluding its antenna spire?

Answer

Nexus Spatial Brand Experience references the DC Tower as having a height of 220 metres excluding its antenna spire.

9

What material is used for the foil wrapping in Nexus Spatial Brand Experience?

Answer

Nexus Spatial Brand Experience uses foil for its wrapping.

10

What type of control interface operates the light patterns in Nexus Spatial Brand Experience?

Answer

Nexus Spatial Brand Experience uses an iPad as the control interface for the light patterns.

Iron A' Design Award Winner

Explore the complete story behind Nexus, an award-winning Interface, Interaction and User Experience Design by Responsive Spaces.

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