Infinite Borders
Golden 2025

Infinite Borders

by TzuYin Weng for NetEase Games

Positioned as The Real and Passionate Three Kingdoms, facing the Three Kingdoms culture dating back 1500 years, it is essential to embody symbols representing the essence of the Three Kingdoms era. Extract visual elements with impressions of the Three Kingdoms era from pictographs and colors. By integrating modern typography and flat design, aim to imbue the overall design with a contemporary feel. To enhance the brand's uniqueness, Combine gameplay elements to extract brand graphics, forming a distinctive brand visual system based on color, graphics, and layout.

Questions & Answers

8

1

Which primary colors from the Han Dynasty are used in Infinite Borders Reshape The Three Kingdoms Brand?

Answer

Infinite Borders Reshape The Three Kingdoms Brand uses black, red, and white as its primary colors.

2

On which media formats is Infinite Borders Reshape The Three Kingdoms Brand applied?

Answer

Infinite Borders Reshape The Three Kingdoms Brand is applied to digital posters, UI interfaces, and physical prints.

3

What auxiliary graphic element is used alongside modern typography in Infinite Borders Reshape The Three Kingdoms Brand?

Answer

Infinite Borders Reshape The Three Kingdoms Brand uses flat calligraphic brushstrokes as auxiliary graphic elements.

4

Which historical periods' museum collections were studied for the color and texture research of Infinite Borders Reshape The Three Kingdoms Brand?

Answer

Infinite Borders Reshape The Three Kingdoms Brand studied the museum collections of the Han Dynasty and the Three Kingdoms era for its color and texture research.

5

Which award did Infinite Borders Reshape The Three Kingdoms Brand receive in 2025?

Answer

Infinite Borders Reshape The Three Kingdoms Brand was awarded Golden in A' Graphics, Illustration and Visual Communication Design Award in 2025.

6

During what months in 2023 did the design phase of Infinite Borders Reshape The Three Kingdoms Brand take place?

Answer

Infinite Borders Reshape The Three Kingdoms Brand had its design phase from March 2023 to July 2023.

7

In which month of 2023 was Infinite Borders Reshape The Three Kingdoms Brand officially launched?

Answer

Infinite Borders Reshape The Three Kingdoms Brand was officially launched in November 2023.

8

What are the foundational elements of the brand visual system established by Infinite Borders Reshape The Three Kingdoms Brand?

Answer

Infinite Borders Reshape The Three Kingdoms Brand establishes its brand visual system based on color, graphics, and layout.

Golden A' Design Award Winner

Explore the complete story behind Infinite Borders, an award-winning Graphics, Illustration and Visual Communication Design by TzuYin Weng.

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