West Lake Beer
Silver 2025

West Lake Beer

by China Resources Snow Breweries for CHINA RESOURCES SNOW BREWERIES

The natural beauty and humanistic heritage of West Lake inspire this beer packaging design. It incorporates iconic sceneries such as Melting Snow at Broken Bridge, Three Ponds Mirroring the Moon, and the mid lake pavilion, serving as a window to showcase the cultural essence of West Lake. The design achieves a harmonious blend of classical and modern elements through the use of seal script in font design, the typography style of Song Dynasty calligraphy, and specialty printing. This imparts the beer with visual appeal and cultural significance that extends beyond its identity as a beverage.

Questions & Answers

9

1

What are the product dimensions of West Lake Beer Packaging?

Answer

West Lake Beer Packaging has product dimensions of 64.5 mm x 64.5 mm x 250 mm.

2

What printing process is used on the exterior box of West Lake Beer Packaging?

Answer

West Lake Beer Packaging uses a gold stamping process on the exterior box.

3

What material is the bottle of West Lake Beer Packaging made of?

Answer

West Lake Beer Packaging features a bottle constructed from high quality green glass.

4

Which two West Lake scenic elements are abstractly interpreted into visual symbols in West Lake Beer Packaging?

Answer

West Lake Beer Packaging abstractly interprets the Broken Bridge and Three Ponds Mirroring the Moon as visual symbols.

5

What typography styles are blended into the font design of West Lake Beer Packaging?

Answer

West Lake Beer Packaging blends seal script font and Song Dynasty calligraphy typography in its font design.

6

In which month and city was West Lake Beer Packaging designed and developed?

Answer

West Lake Beer Packaging was designed and developed in December 2022 in Beijing.

7

What award did West Lake Beer Packaging receive in 2025?

Answer

West Lake Beer Packaging received the Silver A' Packaging Design Award in 2025.

8

What tactile quality does the matte film on the outer box of West Lake Beer Packaging provide?

Answer

West Lake Beer Packaging provides a delicate tactile experience with jade like warmness and smoothness through its outer box matte film.

9

What film material is used for the matte finish on the outer box of West Lake Beer Packaging?

Answer

West Lake Beer Packaging uses matte film for the outer box.

Silver A' Design Award Winner

Explore the complete story behind West Lake Beer, an award-winning Packaging Design by China Resources Snow Breweries.

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