Birch
Platinum 2025

Birch

by JE Furniture Co., Ltd Goodtone Branch

Birch is a high-performance flexible office chair with upgraded back comfort as its core. The designer uses the natural structural curves of the human body as the source of design inspiration, simulating the moving arcs of the human body's back and spine to present a linked double-back structure, which can easily handle the human body's forward, backward, side twisting and other movements, and can easily take care of a variety of usage scenarios.

Questions & Answers

8

1

What is the width of the Birch Office Chair?

Answer

Birch Office Chair has a width of 660 mm.

2

What is the depth range of the Birch Office Chair?

Answer

Birch Office Chair has a depth range of 570-630 mm.

3

What is the height range of the Birch Office Chair?

Answer

Birch Office Chair has a height range of 1170-1255 mm.

4

Which mechanism controls the seat height adjustment in the Birch Office Chair?

Answer

Birch Office Chair uses the BOCK core wire-controlled mechanism for seat height adjustment.

5

How long did the development of the Birch Office Chair take?

Answer

Birch Office Chair was developed over a three-year period.

6

At which event did the Birch Office Chair make its first public appearance?

Answer

Birch Office Chair made its first public appearance at CIFF in Guangzhou.

7

What award did the Birch Office Chair receive in 2025?

Answer

Birch Office Chair was awarded Platinum in the A' Office Furniture Design Award in 2025.

8

What material is used for the Birch Office Chair's outer back frame?

Answer

Birch Office Chair has an outer back frame made of one-piece aluminum alloy.

Platinum A' Design Award Winner

Explore the complete story behind Birch, an award-winning Office Furniture Design by JE Furniture Co., Ltd Goodtone Branch.

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