Silver 2025

Xiao Liu 30th Anniversary

by Ziqiong Li for ONE DESIGN Brand Co., Ltd

This initiative is tailored for an entity that has over thirty physical outlets in the Xi'an metropolitan area. The packaging design is delicately intertwined with the consumer experience. It artfully integrates the thematic element of time to signify the shared temporal journey of the company and its customers, epitomizing the entity's core values and prosperity. Moreover, it encapsulates the emotional resonance elicited from the consumer base. Let time not wither; may our bond be eternal!

Questions & Answers

What are the dimensions of the Xiao Liu 30th Anniversary Gift Box?

Answer

Xiao Liu 30th Anniversary Gift Box has dimensions of 440mm x 240mm x 130mm.

Which decorative techniques are used in the Xiao Liu 30th Anniversary Gift Box?

Answer

Xiao Liu 30th Anniversary Gift Box uses gold leaf embellishments, embossed patterns, UV varnish, and other decorative techniques.

What is the central theme of the Xiao Liu 30th Anniversary Gift Box design?

Answer

Xiao Liu 30th Anniversary Gift Box is centered around the theme Silent Passage of Years, Rings Marking Time.

Which materials were selected to evoke luxury in the Xiao Liu 30th Anniversary Gift Box?

Answer

Xiao Liu 30th Anniversary Gift Box uses white and gold papers to evoke luxury.

How does the interactive pull-out drawer work in the Xiao Liu 30th Anniversary Gift Box?

Answer

Xiao Liu 30th Anniversary Gift Box features a pull-out drawer with a medallion-arrowhead that moves along the time-axis design to highlight each important year and reveals the brand's key scenes from its 30-year history when opened.