Colorful Zhangzhou
Silver 2025

Colorful Zhangzhou

by Yangchao Wu for Yangchao Wu

This design fuses regional cultural DNA into a unified visual language, anchoring the narcissus blossom as its urban emblem. The comprehensive system encompasses a modular identity toolkit, gift packaging, and digital touchpoints, all unified through a culturally resonant red tonal scheme. The gourmet gift collections function as edible ambassadors, merging bold geometric patterns with archival botanical motifs to transform traditional pastry boxes into interactive storytellers of Minnan culinary legacy. This sensory driven approach elevates product unboxing into a multisensory journey.

Questions & Answers

9

1

What are the width, depth, and height measurements of Colorful Zhangzhou Brand Product Packaging?

Answer

Colorful Zhangzhou Brand Product Packaging has width 260 mm, depth 260 mm, and height 140 mm.

2

Which color and botanical element form the primary brand theme of Colorful Zhangzhou Brand Product Packaging?

Answer

Colorful Zhangzhou Brand Product Packaging features red and the daffodil as its primary brand theme.

3

Into how many sections is the planning and design of Colorful Zhangzhou Brand Product Packaging divided?

Answer

Colorful Zhangzhou Brand Product Packaging planning and design is divided into four sections.

4

Which governmental authority oversees the Colorful Zhangzhou Brand Product Packaging project?

Answer

Colorful Zhangzhou Brand Product Packaging is overseen by the Zhangzhou Municipal People's Government.

5

Which state-owned organization runs Colorful Zhangzhou Brand Product Packaging?

Answer

Colorful Zhangzhou Brand Product Packaging is run by Zhangzhou Culture and Tourism and Health Group.

6

What type of materials are increasingly used in the packaging structures of Colorful Zhangzhou Brand Product Packaging for environmental awareness?

Answer

Colorful Zhangzhou Brand Product Packaging uses sustainable materials in its packaging structures.

7

What urban emblem is anchored in the visual language of Colorful Zhangzhou Brand Product Packaging?

Answer

Colorful Zhangzhou Brand Product Packaging anchors the narcissus blossom as its urban emblem.

8

What recognition did Colorful Zhangzhou Brand Product Packaging receive from the A' Packaging Design Award in 2025?

Answer

Colorful Zhangzhou Brand Product Packaging was awarded Silver in the A' Packaging Design Award in 2025.

9

How is the unboxing sequence choreographed to enhance user engagement with Colorful Zhangzhou Brand Product Packaging?

Answer

Colorful Zhangzhou Brand Product Packaging choreographs the unboxing sequence as a sensory driven approach that elevates the experience into a multisensory journey.

Silver A' Design Award Winner

Explore the complete story behind Colorful Zhangzhou, an award-winning Packaging Design by Yangchao Wu.

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