What Next
Silver 2025

What Next

by Marko Stanojevic for Zero Bureau

Final visual outcome is reached by taking a symbol and turning it into a question mark by placing it on a smaller square below (an extracted 1/4 piece of a big square above it) and putting it on a tipping point while remaining in balance, creating a visual sensation of tension with a minimal rearrangement of elements. What Next logo, as well as the name, are in a way an oxymoron, a question and an answer both at once, creating friction. On its own, logo-sign is a simple, deliberate imperfection and a straight-forward communication vessel, striving to create a lot with little effort invested.

Questions & Answers

8

1

What design classification is What Next Brand Identity labeled under?

Answer

What Next Brand Identity is classified under Brand Identity.

2

Which client commissioned What Next Brand Identity?

Answer

What Next Brand Identity was commissioned by Zero Bureau.

3

In what timeframe was What Next Brand Identity designed?

Answer

What Next Brand Identity was designed in late 2023.

4

What accolade did What Next Brand Identity receive at the A' Graphics, Illustration and Visual Communication Design Award in 2025?

Answer

What Next Brand Identity received a Silver award in the A' Graphics, Illustration and Visual Communication Design Award in 2025.

5

What visual sensation does the What Next Brand Identity logo create through its minimal rearrangement of elements?

Answer

What Next Brand Identity logo creates a visual sensation of tension through its minimal rearrangement of elements.

6

What primary geometric shape is manipulated in the What Next Brand Identity logo?

Answer

What Next Brand Identity logo manipulates a square by extracting a piece and rotating it.

7

What technical specification enables What Next Brand Identity to be applied across various physical and digital forms?

Answer

What Next Brand Identity is easily producible, makeable, and buildable for application across various physical and digital forms.

8

Where is the client Zero Bureau based as described in the context of What Next Brand Identity?

Answer

What Next Brand Identity client Zero Bureau is based in Hong Kong.

Silver A' Design Award Winner

Explore the complete story behind What Next, an award-winning Graphics, Illustration and Visual Communication Design by Marko Stanojevic.

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