Meet in Arcadia
Bronze 2025

Meet in Arcadia

by Xiaoming Meng for China Social Entrepreneur Foundation

The brand logo interprets the beauty of terraced fields in a minimalist and abstract way. Within the cascading terraces, the depicted Miao village landscape merges with the strokes of the Chinese character Mei (beauty). The final stroke transforms into a roof, creating a harmonious visual effect. This design not only conveys the core concept of beauty but also emphasizes the unique cultural and natural charm of the local countryside. As a result, the brand is not just a logo but has become an emotional connection and a place to aspire to.

Questions & Answers

8

1

What are the specified height and width measurements of the Meet in Arcadia Brand Image Design?

Answer

Meet in Arcadia Brand Image Design has a height of 594mm and a width of 420mm.

2

During which months in 2022 did the brand design phase of the Meet in Arcadia Brand Image Design take place in Beijing?

Answer

Meet in Arcadia Brand Image Design had its brand design phase in Beijing from June 2022 to September 2022.

3

What service policy principle guides the tourism experience in the Meet in Arcadia Brand Image Design?

Answer

Meet in Arcadia Brand Image Design guides the tourism experience through design using a unified image to provide clear direction.

4

Which village did the Meet in Arcadia Brand Image Design aim to support as part of its rural revitalization model?

Answer

Meet in Arcadia Brand Image Design aimed to support Longtang Village in Guizhou Province.

5

Which foundation served as the client for the Meet in Arcadia Brand Image Design?

Answer

Meet in Arcadia Brand Image Design was created for China Social Entrepreneur Foundation.

6

What research methods were employed in the Meet in Arcadia Brand Image Design research phase?

Answer

Meet in Arcadia Brand Image Design employed qualitative research methods including field observation, case analysis, in-depth interviews, and mixed research methods.

7

Which design award did the Meet in Arcadia Brand Image Design receive in 2025?

Answer

Meet in Arcadia Brand Image Design was awarded Bronze in the A' Graphics, Illustration and Visual Communication Design Award in 2025.

8

What design label classifies the Meet in Arcadia Brand Image Design?

Answer

Meet in Arcadia Brand Image Design is labeled as Brand Image Design.

Bronze A' Design Award Winner

Explore the complete story behind Meet in Arcadia , an award-winning Graphics, Illustration and Visual Communication Design by Xiaoming Meng.

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