Mannay CBE 2020
Iron 2025

Mannay CBE 2020

by Wai Ho Cheung for Shenzhen Mannay Cosmetic Co.

Mannay introduces its brand Luckinfo at the China Beauty Expo in Shanghai with a booth designed to highlight the technological expertise of Mannay and the youthful appeal of Luckinfo. The booth features a central island that divides the space into two sections, showcasing the raw ingredients and craftsmanship on one side, and colorful products of Luckinfo on the other. Diverse lighting effects, vibrant colors, and detailed elements like neon lights and conveyor belts enhance the display. The layout ensures smooth visitor flow, creating an engaging experience.

Questions & Answers

8

1

What are the technical specifications for width, depth, and height of the Mannay CBE 2020 Booth?

Answer

Mannay CBE 2020 Booth has a width of 6 m, a depth of 15 m, and a height of 4 m.

2

Which distinction did the Mannay CBE 2020 Booth earn in the A' Trade Show Architecture, Interiors, and Exhibit Design Award?

Answer

Mannay CBE 2020 Booth was awarded Iron in the A' Trade Show Architecture, Interiors, and Exhibit Design Award.

3

Which two brand exhibition areas are integrated within the Mannay CBE 2020 Booth?

Answer

Mannay CBE 2020 Booth integrates both Mannay's ODM and Luckinfo brand exhibition areas.

4

What detailed design elements are featured in the Mannay CBE 2020 Booth to highlight the unique characteristics of each brand?

Answer

Mannay CBE 2020 Booth features detailed design elements such as neon lights, lightboxes, grid patterns inspired by school notebooks, green canister installations, and conveyor belts.

5

What functional areas are defined in the layout of the Mannay CBE 2020 Booth?

Answer

Mannay CBE 2020 Booth is divided into reception, display, and discussion areas.

6

What promotional strategies are implemented in the Mannay CBE 2020 Booth to enhance visitor engagement?

Answer

Mannay CBE 2020 Booth implements promotional strategies including inviting male models to assist on-site and creating giant product models.

7

Between which months in 2020 was the Mannay CBE 2020 Booth project executed?

Answer

Mannay CBE 2020 Booth project was executed between February 2020 and July 2020.

8

Which client commissioned the Mannay CBE 2020 Booth?

Answer

Mannay CBE 2020 Booth was commissioned by Shenzhen Mannay Cosmetic Co.

Iron A' Design Award Winner

Explore the complete story behind Mannay CBE 2020, an award-winning Trade Show Architecture, Interiors, and Exhibit Design by Wai Ho Cheung.

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