Bronze 2025

Flutter

by Morvarid Hashemi for My Way Design Company

Flutter aims to reduce the use of environmentally unfriendly products, such as plastic sheets, in the flower packaging industry. This ergonomic product makes it easy to carry flowers and reduces the weight of the bouquet. The bionic design inspired by butterfly wings ensures that while carrying flowers, the viewer looking from the front can see the flowers displayed above the wings, fashioning a conceptual-fantasy model. The butterfly itself, as a symbol of freedom, is also visible in the design of this packaging.

Questions & Answers

What material weight is used for the Kraft paper in Flutter Flower Packaging?

Answer

Flutter Flower Packaging uses 180-gram organic Kraft paper.

What are the overall dimensions of the larger size of Flutter Flower Packaging?

Answer

Flutter Flower Packaging has overall dimensions of 760 mm by 580 mm in its larger size.

How many size options are offered for Flutter Flower Packaging?

Answer

Flutter Flower Packaging is offered in two sizes.

What is the diameter of the carrying hole in Flutter Flower Packaging?

Answer

Flutter Flower Packaging has a carrying hole with an 85 mm diameter.

Which award did Flutter Flower Packaging receive at the A' Packaging Design Award in 2025?

Answer

Flutter Flower Packaging received the Bronze A' Packaging Design Award in 2025.

Which letters form the logo that shapes the butterfly wings in Flutter Flower Packaging?

Answer

Flutter Flower Packaging uses the letters m and w to shape the butterfly wings.

What production technique was employed to produce the final die-cut shape of Flutter Flower Packaging?

Answer

Flutter Flower Packaging was produced using a die-cutting technique.

What form and function descriptor is assigned to Flutter Flower Packaging?

Answer

Flutter Flower Packaging is labeled with the form and function descriptor Flower Packaging.

What instructions are provided for users to assemble and wrap bouquets with Flutter Flower Packaging?

Answer

Flutter Flower Packaging should be assembled by placing the hanger on a table with the m on the left and the w on the right, wrapping the bouquet, and optionally closing or gluing it to the inside of the bag.

Bronze A' Design Award Winner