Viewpoints
Silver 2025

Viewpoints

by Chung Sheng Chen for Tainan University of Technology/Product Design Deparment

Viewpoints, a satellite exhibition of the 2024 Taiwan Design Expo, reinterprets Tainan's 400 year history through street furniture design. Inspired by alleyway culture, temple seats, and arcade benches, and communal spaces, it highlights areas of rest and interaction that shape daily rhythm. With a youthful visual identity featuring expressive illustrations and a refined color palette, captures the charm of Tainan's evolving urban landscape. By blending heritage with modernity, Viewpoints invites visitors to engage with the city's past while envisioning its future.

Questions & Answers

9

1

What are the dimensions of the A1 poster in Viewpoints Exhibition Visual Identity?

Answer

Viewpoints Exhibition Visual Identity poster A1 has a width of 594mm and a height of 841mm.

2

What are the dimensions of the A2 brochure in Viewpoints Exhibition Visual Identity?

Answer

Viewpoints Exhibition Visual Identity brochure A2 has a width of 490mm and a height of 524mm.

3

What pixel dimensions are specified for the digital banner in Viewpoints Exhibition Visual Identity?

Answer

Viewpoints Exhibition Visual Identity digital banner has pixel dimensions of 1080px by 1920px.

4

Which Pantone colors make up the color system in Viewpoints Exhibition Visual Identity?

Answer

Viewpoints Exhibition Visual Identity color system consists of Pantone 7621 CP (Brick Red), Pantone 377 UP (Earth Green), Pantone 654 C (Ocean Blue), Pantone PQ-16-1363 TCX (Wall Orange), Pantone PQ-157 C (Warm Yellow), and Pantone 9184 U (Khaki Yellow).

5

Which software tools were used to create the visual design for Viewpoints Exhibition Visual Identity?

Answer

Viewpoints Exhibition Visual Identity was created and refined using Adobe Illustrator and Photoshop.

6

What paper weight and printing method are used for the printed materials in Viewpoints Exhibition Visual Identity?

Answer

Viewpoints Exhibition Visual Identity printed materials use thick-weight paper and digital printing.

7

When was Viewpoints Exhibition Visual Identity launched and when was it exhibited?

Answer

Viewpoints Exhibition Visual Identity launched in May 2024 and was exhibited in October in Tainan.

8

Which award did Viewpoints Exhibition Visual Identity receive in 2025?

Answer

Viewpoints Exhibition Visual Identity was awarded Silver in the A' Graphics, Illustration and Visual Communication Design Award in 2025.

9

What process is used to ensure color consistency across posters, brochures, and digital media in Viewpoints Exhibition Visual Identity?

Answer

Viewpoints Exhibition Visual Identity uses digital printing and adjustments for different formats to ensure color stability and visual consistency across posters, brochures, and digital media.

Silver A' Design Award Winner

Explore the complete story behind Viewpoints, an award-winning Graphics, Illustration and Visual Communication Design by Chung Sheng Chen .

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