Moutai Prince
Golden 2025

Moutai Prince

by Chengdu Wanjiazu Technology Co., Ltd for Kweichow Moutai-Flavor Series Spirits Marketing Co., Ltd.

This packaging design focuses on aesthetic expression while exploring deep cultural connotations, infusing the product with rich cultural heritage and emotional value. The bottle presents an illustration named Timeless Heritage, meticulously embossed to enhance its 3D effect and visual layering. The golden hue of the liquor being poured by the deity symbolizes liquid gold, representing preciousness and refinement. The outer box features borders adorned with Ruyi motifs, cloud patterns, and an illustration of five cranes, collectively conveying wishes for longevity, prosperity, and health.

Questions & Answers

8

1

What is the volume capacity of each bottle in Moutai Prince Packaging?

Answer

Moutai Prince Packaging has a volume capacity of 500ml per bottle.

2

Where and when did the design and development of Moutai Prince Packaging take place?

Answer

Moutai Prince Packaging was designed and developed in Chengdu, Sichuan Province, in March 2024.

3

When was Moutai Prince Packaging introduced to the Chinese market?

Answer

Moutai Prince Packaging was introduced to the Chinese market in December 2024.

4

What finish does the bottle base of Moutai Prince Packaging feature?

Answer

Moutai Prince Packaging features a delicate velvet texture on the bottle base.

5

Which embossing method is used on the cap of Moutai Prince Packaging to create its 3D visual effect?

Answer

Moutai Prince Packaging uses metal embossing techniques on its cap to create its 3D visual effect.

6

Which company is the client for Moutai Prince Packaging?

Answer

Moutai Prince Packaging has Kweichow Moutai-Flavor Series Spirits Marketing Co., Ltd. as its client.

7

What award did Moutai Prince Packaging receive in the A’ Packaging Design Award in 2025?

Answer

Moutai Prince Packaging received the Golden award in the A' Packaging Design Award in 2025.

8

What decorative patterns frame the diagonal label on Moutai Prince Packaging?

Answer

Moutai Prince Packaging features a diagonal label framed by golden wheat ear patterns.

Golden A' Design Award Winner

Explore the complete story behind Moutai Prince, an award-winning Packaging Design by Chengdu Wanjiazu Technology Co., Ltd.

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