Doritos x Empirical Nacho Cheese Spirit
Silver 2025

Doritos x Empirical Nacho Cheese Spirit

by PepsiCo Design and Innovation

In 2023, Doritos was looking for another unexpected use for Nacho Cheese. Coincidentally, flavor company Empirical came to Doritos with a new angle on its flagship flavor: a Nacho Cheese infused spirit. The limited release sold out in less than six hours. It has made its way into a variety of products: dips, popcorn, and more.

Questions & Answers

8

1

What design label is assigned to Doritos x Empirical Nacho Cheese Spirit Influencer Kit?

Answer

Doritos x Empirical Nacho Cheese Spirit Influencer Kit has the design label Influencer Kit.

2

What unique flavor infusion is featured in Doritos x Empirical Nacho Cheese Spirit Influencer Kit?

Answer

Doritos x Empirical Nacho Cheese Spirit Influencer Kit features a Nacho Cheese-infused spirit.

3

How long did it take for the limited release of Doritos x Empirical Nacho Cheese Spirit Influencer Kit to sell out?

Answer

Doritos x Empirical Nacho Cheese Spirit Influencer Kit sold out in less than six hours.

4

Which design award did Doritos x Empirical Nacho Cheese Spirit Influencer Kit receive for packaging design?

Answer

Doritos x Empirical Nacho Cheese Spirit Influencer Kit received the Silver in the A' Packaging Design Award.

5

What level of recognition did Doritos x Empirical Nacho Cheese Spirit Influencer Kit achieve in the A' Packaging Design Award?

Answer

Doritos x Empirical Nacho Cheese Spirit Influencer Kit achieved the Silver level in the A' Packaging Design Award.

6

Name one national media outlet that covered Doritos x Empirical Nacho Cheese Spirit Influencer Kit?

Answer

Doritos x Empirical Nacho Cheese Spirit Influencer Kit was covered by Forbes.

7

Which late-night talk show featured Doritos x Empirical Nacho Cheese Spirit Influencer Kit?

Answer

Doritos x Empirical Nacho Cheese Spirit Influencer Kit was featured on Late Night with Seth Meyers.

8

Which publication described Doritos x Empirical Nacho Cheese Spirit Influencer Kit as unlike anything you’ve ever smelled or tasted?

Answer

Doritos x Empirical Nacho Cheese Spirit Influencer Kit was described by Food & Wine as unlike anything you've ever smelled or tasted.

Silver A' Design Award Winner

Explore the complete story behind Doritos x Empirical Nacho Cheese Spirit, an award-winning Packaging Design by PepsiCo Design and Innovation.

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