Mountain Dew Hard Dew 2024
Golden 2025

Mountain Dew Hard Dew 2024

by PepsiCo Design and Innovation

Channeling the iconic Mtn Dew energy, the designers set the sights on a new adult oriented avatar that could extend the attitude to Hard Dew. The lively U.S. design took inspiration from biker tattoos, a jumping off point for the Asia-Pacific design, which landed on another popular tattoo design: dragons. In bright blue and glimmering green, the fierce, fantastical creature helped add some fire to the new ready to drink alcoholic beverage. For passionate Dew drinkers with a taste for fun, designers redefined the meaning of Do the Dew by giving adults the chance to say hard yes to Hard Dew.

Questions & Answers

8

1

What design label is assigned to Mountain Dew Hard Dew 2024 Beverage - Alcoholic?

Answer

Mountain Dew Hard Dew 2024 is labeled as Beverage - Alcoholic.

2

In what year did Mountain Dew Hard Dew 2024 Beverage - Alcoholic receive the Golden A' Packaging Design Award?

Answer

Mountain Dew Hard Dew 2024 received the Golden A' Packaging Design Award in 2025.

3

What award level did Mountain Dew Hard Dew 2024 Beverage - Alcoholic achieve in the A' Packaging Design Award?

Answer

Mountain Dew Hard Dew 2024 achieved the Golden level in the A' Packaging Design Award.

4

Which popular tattoo design influenced the Asia-Pacific packaging of Mountain Dew Hard Dew 2024 Beverage - Alcoholic?

Answer

Mountain Dew Hard Dew 2024 was influenced by the dragons tattoo design in its Asia-Pacific packaging.

5

Which two colors are featured in the Asia-Pacific dragon motif of Mountain Dew Hard Dew 2024 Beverage - Alcoholic?

Answer

Mountain Dew Hard Dew 2024 features bright blue and glimmering green in its Asia-Pacific dragon motif.

6

Which slogan was redefined by Mountain Dew Hard Dew 2024 Beverage - Alcoholic for its adult consumers?

Answer

Mountain Dew Hard Dew 2024 redefined the slogan Do the Dew for its adult consumers.

7

Which consumer segment is targeted by Mountain Dew Hard Dew 2024 Beverage - Alcoholic according to the design notes?

Answer

Mountain Dew Hard Dew 2024 targets passionate Dew drinkers with a taste for fun.

8

Which organization recognized Mountain Dew Hard Dew 2024 Beverage - Alcoholic with a Golden Packaging Design Award in 2025?

Answer

Mountain Dew Hard Dew 2024 was recognized by the A' Packaging Design Award.

Golden A' Design Award Winner

Explore the complete story behind Mountain Dew Hard Dew 2024, an award-winning Packaging Design by PepsiCo Design and Innovation.

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