Iron 2025

Serasa Digital

by Rodolpho Henrique for Serasa

Serasa is a credit reporting agency that gathers and compiles credit score data for more than a billion individuals. This project aimed to revamp the existing B2B platform with a strong focus on user needs. From a product standpoint, the objective was to minimize customer support inquiries while boosting the conversion rate. The main challenge was to reimagine the B2B platform with a user-centric perspective in an industry where trust in credit services is not yet widely established.

Questions & Answers

On which platforms is the Serasa Digital Mobile App available?

Answer

Serasa Digital Mobile App is available for iOS and Android.

Which software tool was used for the design workflow of the Serasa Digital Mobile App?

Answer

Serasa Digital Mobile App design workflow was carried out using Figma.

Which software tools were used to create the motion prototype for the Serasa Digital Mobile App?

Answer

Serasa Digital Mobile App motion prototype was created using Principle App and After Effects.

When did the Serasa Digital Mobile App project start and finish?

Answer

Serasa Digital Mobile App project started in January 2023 and finished in December 2023.

How many customers were interviewed during research for the Serasa Digital Mobile App?

Answer

Serasa Digital Mobile App research included one-hour interview sessions with 25 customers.

What were the primary objectives of the Serasa Digital Mobile App redesign?

Answer

Serasa Digital Mobile App redesign aimed to apply a customer-centric approach while reducing customer support calls and increasing the conversion rate.

What main challenge did the Serasa Digital Mobile App project address?

Answer

Serasa Digital Mobile App project addressed the challenge of rethinking the B2B platform with a customer-centric approach in a market where people were not used to trusting credit services.

Which award did the Serasa Digital Mobile App win in 2025?

Answer

Serasa Digital Mobile App was awarded the Iron A' Mobile Technologies, Applications and Software Design Award in 2025.

What user personalization features are available to tailor credit suggestions in the Serasa Digital Mobile App?

Answer

Serasa Digital Mobile App provides real-time suggestions tailored to the user's market and current situation in its custom digital reports.

What criteria were used to prioritize feature modules in the Serasa Digital Mobile App’s modular report design?

Answer

Serasa Digital Mobile App prioritized feature modules by distinguishing different information levels for varied company needs and by selecting universally valuable information for all companies.

Iron A' Design Award Winner