Doritos Fiera Preta 2024
Silver 2025

Doritos Fiera Preta 2024

by PepsiCo Design and Innovation

Feira Preta is the biggest event of Black culture in Latin America. From its start 16 years ago as a fair, the event grew into a three day festival, a celebratory space where material and symbolic goods are exchanged, where roots are preserved and knowledge is transferred from one generation to the next. As part of our global diversity and inclusion platform, Doritos wanted to help amplify the voices that often go unheard, ensuring bold voices are given the opportunity to create positive change.

Questions & Answers

8

1

What form and function classifier is assigned to Doritos Fiera Preta 2024 Food?

Answer

Doritos Fiera Preta 2024 Food is classified as Food.

2

How many artists from Preta Comics were selected for Doritos Fiera Preta 2024 Food?

Answer

Doritos Fiera Preta 2024 Food features artwork by three artists who are members of Preta Comics.

3

Which institute operates the Preta Comics initiative featured in Doritos Fiera Preta 2024 Food?

Answer

Doritos Fiera Preta 2024 Food features the Preta Comics initiative of the Feira Preta Institute.

4

How many years had Feira Preta existed before the creation of Doritos Fiera Preta 2024 Food?

Answer

Doritos Fiera Preta 2024 Food references the Feira Preta event, which had existed for 16 years prior to its creation.

5

Over how many days does the festival associated with Doritos Fiera Preta 2024 Food take place?

Answer

Doritos Fiera Preta 2024 Food references a festival that takes place over three days.

6

What types of goods are exchanged in the celebratory space referenced by Doritos Fiera Preta 2024 Food?

Answer

Doritos Fiera Preta 2024 Food references a celebratory space where material and symbolic goods are exchanged.

7

In which region's cultural event is Doritos Fiera Preta 2024 Food grounded?

Answer

Doritos Fiera Preta 2024 Food is grounded in the biggest event of Black culture in Latin America.

8

What accolade did Doritos Fiera Preta 2024 Food receive at the A' Packaging Design Award in 2025?

Answer

Doritos Fiera Preta 2024 Food was awarded Silver in the A' Packaging Design Award in 2025.

Silver A' Design Award Winner

Explore the complete story behind Doritos Fiera Preta 2024, an award-winning Packaging Design by PepsiCo Design and Innovation.

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