Pepsi Electric 2024
Golden 2025

Pepsi Electric 2024

by PepsiCo Design and Innovation

Pepsi recently unveiled a new logo and visual identity system: the first update of the iconic Pepsi globe logo in 14 years. To mark the historic occasion and the brand's 125th anniversary, they released Pepsi Electric, a limited time only zero-sugar cola inspired by the new brand color of electric blue. The unexpected design centered on the iconic Pepsi Globe and Pulse, presented in a special box featuring a dramatic light-up label highlighting the unique blue color of Pepsi Electric. The bold design of Pepsi Electric reflects the challenger spirit and Thirsty for More attitude.

Questions & Answers

8

1

What classification label is assigned to Pepsi Electric 2024 Influencer Kit?

Answer

Pepsi Electric 2024 Influencer Kit is labeled Influencer Kit.

2

Which award did Pepsi Electric 2024 Influencer Kit receive at the A' Packaging Design Award?

Answer

Pepsi Electric 2024 Influencer Kit received the Golden award at the A' Packaging Design Award.

3

In what year did Pepsi Electric 2024 Influencer Kit win the Golden A' Design Award?

Answer

Pepsi Electric 2024 Influencer Kit won the Golden A' Design Award in 2025.

4

What anniversary did Pepsi celebrate with the Pepsi Electric 2024 Influencer Kit?

Answer

Pepsi Electric 2024 Influencer Kit marked Pepsi's 125th anniversary.

5

Which Pepsi visual identity update is featured in the Pepsi Electric 2024 Influencer Kit?

Answer

Pepsi Electric 2024 Influencer Kit features the first update of the iconic Pepsi globe logo in 14 years.

6

What product variant is promoted in the Pepsi Electric 2024 Influencer Kit?

Answer

Pepsi Electric 2024 Influencer Kit promotes Pepsi Electric, a limited time only zero-sugar cola.

7

What iconic graphic elements are central to the Pepsi Electric 2024 Influencer Kit design?

Answer

Pepsi Electric 2024 Influencer Kit features the iconic Pepsi Globe and Pulse.

8

What special feature does the packaging of the Pepsi Electric 2024 Influencer Kit include to highlight its unique color?

Answer

Pepsi Electric 2024 Influencer Kit packaging includes a dramatic light-up label highlighting the unique blue color of Pepsi Electric.

Golden A' Design Award Winner

Explore the complete story behind Pepsi Electric 2024, an award-winning Packaging Design by PepsiCo Design and Innovation.

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