Pepsi Diner Milan 2024
Bronze 2025

Pepsi Diner Milan 2024

by PepsiCo Design and Innovation

The vision for the Pepsi Diner in Milan was to authentically connect with European audiences by weaving local culture into the brand story. The team set out to transform the successful New York concept into a dynamic, evergreen showcase of Italian pop culture while highlighting the new visual identity. They curated programming with beloved Italian celebrities and incorporated local cues like soccer and music into the space to strike the right chord with guests.

Questions & Answers

8

1

What design label classifies Pepsi Diner Milan 2024 Experiential?

Answer

Pepsi Diner Milan 2024 is classified as Experiential.

2

What new Pepsi visual identity elements did Pepsi Diner Milan 2024 Experiential feature?

Answer

Pepsi Diner Milan 2024 featured the new Pepsi logo and visual identity system.

3

Which local cultural cues did Pepsi Diner Milan 2024 Experiential incorporate?

Answer

Pepsi Diner Milan 2024 incorporated local cues like soccer and music.

4

What award did Pepsi Diner Milan 2024 Experiential win at the A' Interior Space, Retail and Exhibition Design Awards?

Answer

Pepsi Diner Milan 2024 won the Bronze award in the A' Interior Space, Retail and Exhibition Design Award.

5

In which year did Pepsi Diner Milan 2024 Experiential receive the Bronze A' Design Award?

Answer

Pepsi Diner Milan 2024 received the Bronze A' Design Award in 2025.

6

In which city did Pepsi Diner Milan 2024 Experiential take place?

Answer

Pepsi Diner Milan 2024 took place in Milan.

7

From which city was the original diner concept adapted for Pepsi Diner Milan 2024 Experiential?

Answer

Pepsi Diner Milan 2024 adapted the original diner concept from New York.

8

What activation format did Pepsi Diner Milan 2024 Experiential use for its first engagement outside the U.S.?

Answer

Pepsi Diner Milan 2024 used an exclusive pop-up activation for its first engagement outside the US.

Bronze A' Design Award Winner

Explore the complete story behind Pepsi Diner Milan 2024, an award-winning Interior Space and Exhibition Design by PepsiCo Design and Innovation.

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