Silver 2025

Recruitment Branding

by 5 Senses Design for Tencent

Every spring, major internet companies conduct recruitment campaigns focused on university students, especially for internships. At the end of 2020, 5 Senses Design was commissioned by Tencent to create a visual packaging solution for their 2021 spring internship campaign. The design aligns with Tencent's slogan, showcasing creativity and appealing to young audiences while conveying a trendy image. The campaign achieved impressive results, with over 100,000 views and 1,000 positive comments, receiving favorable feedback from students and enhancing Tencent's employer brand among youth.

Questions & Answers

Which Tencent recruitment slogan inspired Recruitment Communication Promotion?

Answer

Recruitment Communication Promotion is inspired by Tencent's recruitment slogan "Join Tencent. impact the world.".

What design label is assigned to Recruitment Communication Promotion?

Answer

Recruitment Communication Promotion is assigned the design label Promotion.

Which software tools were used in the initial phase to create concept sketches for Recruitment Communication Promotion?

Answer

Recruitment Communication Promotion used Photoshop and Illustrator to create concept sketches in the initial phase.

Which software was used to construct 3D elements for Recruitment Communication Promotion?

Answer

Recruitment Communication Promotion used Cinema 4D to construct 3D elements.

Which software was used for motion creation in the animated main visual of Recruitment Communication Promotion?

Answer

Recruitment Communication Promotion used Cinema 4D for motion creation in the animated main visual.

Which software was used for visual effects enhancement in the animated main visual of Recruitment Communication Promotion?

Answer

Recruitment Communication Promotion used After Effects for visual effects enhancement in the animated main visual.

Which platforms does Recruitment Communication Promotion support for multi-platform compatibility?

Answer

Recruitment Communication Promotion supports WeChat articles, social media, official websites, and large-format printed materials or posters for offline promotions.

Which level of A' Design Award did Recruitment Communication Promotion receive?

Answer

Recruitment Communication Promotion was awarded Silver in the A' Advertising, Marketing and Communication Design Award in 2025.

What guidelines are provided for adapting Recruitment Communication Promotion visuals to different Tencent business group brand colors?

Answer

Recruitment Communication Promotion adapts visuals to different Tencent business groups by preserving the scene and composition and applying department-specific colors, graphic elements, and copy with enhanced 3D textured titles.

Silver A' Design Award Winner