Questions & Answers
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What are the three primary colors in the Base Visual Identity palette?
Base Visual Identity uses a refined color palette of black, red, and gold.
What design software approach was used to create the vector-based logo and patterns in Base Visual Identity?
Base Visual Identity was created using vector-based design software.
Which letter is subtly incorporated into the woven structure of the Base Visual Identity logo?
Base Visual Identity incorporates the letter b within its woven logo structure.
What concept do the repetitive patterns in Base Visual Identity symbolize?
Base Visual Identity uses repetitive patterns to symbolize the cyclical nature of belief, where beginnings and endings are intertwined.
Which digital and physical applications are included in the Base Visual Identity system?
Base Visual Identity includes digital and physical applications such as packaging, website design, business applications, and environmental branding.
In which city was Base Visual Identity developed?
Base Visual Identity was developed in Shanghai, China.
In which month and year did the Base Visual Identity project begin?
Base Visual Identity began in August 2024.
Which category of the A' Design Award did Base Visual Identity receive Bronze in 2025?
Base Visual Identity received Bronze in A' Graphics, Illustration and Visual Communication Design Award in 2025.
Bronze A' Design Award Winner
Explore the complete story behind Base, an award-winning Graphics, Illustration and Visual Communication Design by Lance Francisco.
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