Namuh Investment
Bronze 2025

Namuh Investment

by Jangsoon Choe for LMNT Company

Namuh redefined itself as a self-achievement platform, expanding beyond stock trading to deliver new experiences and value. Designed for Millennials and Gen Z, the platform fosters personal growth through investment and promotes healthy financial habits. The Daily Shift concept transforms everyday spending into future-oriented investments. A cohesive design system, featuring imaginative illustrations and a door motif, enhances accessibility and highlights new opportunities.

Questions & Answers

8

1

What design category does Namuh Investment Rebranding Brand Design belong to?

Answer

Namuh Investment Rebranding Brand Design belongs to the Brand Design category.

2

Which software applications were used to produce Namuh Investment Rebranding Brand Design?

Answer

Namuh Investment Rebranding Brand Design was produced using Adobe Illustrator, Adobe After Effects, and Adobe Photoshop.

3

What motif serves as the central element of the design system in Namuh Investment Rebranding Brand Design?

Answer

Namuh Investment Rebranding Brand Design uses a door motif as the central element of its design system.

4

What concept name underpins the brand narrative of Namuh Investment Rebranding Brand Design?

Answer

Namuh Investment Rebranding Brand Design is based on the Daily Shift concept.

5

Which demographic groups does Namuh Investment Rebranding Brand Design primarily target?

Answer

Namuh Investment Rebranding Brand Design primarily targets Millennials and Gen Z.

6

Where was Namuh Investment Rebranding Brand Design developed?

Answer

Namuh Investment Rebranding Brand Design was developed in Seoul, Republic of Korea.

7

Which award did Namuh Investment Rebranding Brand Design win in 2025?

Answer

Namuh Investment Rebranding Brand Design won the Bronze in the A' Advertising, Marketing and Communication Design Award in 2025.

8

What motion concept connects finance and lifestyle in the key visual system of Namuh Investment Rebranding Brand Design?

Answer

Namuh Investment Rebranding Brand Design uses the Shift Motion concept to connect finance and lifestyle in its key visual system.

Bronze A' Design Award Winner

Explore the complete story behind Namuh Investment, an award-winning Advertising, Marketing and Communication Design by Jangsoon Choe.

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