Su Jiu Dong Po

Bronze 2025

Su Jiu Dong Po

by Heijie He for Jiangsu Shuanggou Distillery Co., Ltd

Taking cultural transformation and craft innovation as its core, this project focuses on the poetry of Su Shi and theatrical elements to design a series of cultural liquor bottles inspired by his works. Su liquor promotes traditional Chinese culture, embodies the spirit of Dongpo, and advocates for cultural confidence. By using Su liquor as a foundational element, the project creates the Su Dongpo souvenir liquor, which further contributes to the cultural identity of Yanghe and enhances the overall brand consumption experience.

Questions & Answers

8

1

What are the dimensions of Su Jiu Dong Po Baijiu Packaging?

Answer

Su Jiu Dong Po Baijiu Packaging has dimensions of 300mmX120mmX420mm.

2

What material are the bottles of Su Jiu Dong Po Baijiu Packaging made from?

Answer

Su Jiu Dong Po Baijiu Packaging bottles are made of a glass-crystalline white substance.

3

How many bottles comprise Su Jiu Dong Po Baijiu Packaging?

Answer

Su Jiu Dong Po Baijiu Packaging comprises four bottles.

4

Which historical vase style inspired the form of Su Jiu Dong Po Baijiu Packaging bottles?

Answer

Su Jiu Dong Po Baijiu Packaging bottles are inspired by the streamlined meiping plum vase style.

5

What surface carving technique is featured on the bottles of Su Jiu Dong Po Baijiu Packaging?

Answer

Su Jiu Dong Po Baijiu Packaging features relief carving on the outer surface of its bottles.

6

What award did Su Jiu Dong Po Baijiu Packaging receive at the 2025 A' Packaging Design Award?

Answer

Su Jiu Dong Po Baijiu Packaging was awarded Bronze at the 2025 A' Packaging Design Award.

7

Where was Su Jiu Dong Po Baijiu Packaging designed?

Answer

Su Jiu Dong Po Baijiu Packaging was designed in Nanjing, Jiangsu province.

8

When was Su Jiu Dong Po Baijiu Packaging developed?

Answer

Su Jiu Dong Po Baijiu Packaging was developed from 2024.5 to 2025.1.

Bronze A' Design Award Winner

Explore the complete story behind Su Jiu Dong Po, an award-winning Packaging Design by Heijie He.

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