Moutai Dream Red
Platinum 2025

Moutai Dream Red

by Heijie He for Moutai Industrial Design Center

The design is a masterpiece of craftsmanship, distinctly different from other wines. It embodies a unique aesthetic concept and cultural symbols that Moutai presents. It process begins by addressing issues related to brand recognition, product understanding, price perception, channel communication, and user experience. Building on these foundations, the creative design aims to convey the cultural essence of Moutai, the uniqueness of Dream Red, and the exclusivity of the Moutai intellectual property. This approach highlights the product's innovative, fashionable and high end qualities.

Questions & Answers

8

1

What are the technical dimensions of Moutai Dream Red Wine Packaging?

Answer

Moutai Dream Red Wine Packaging has technical dimensions of 137x137x360 mm.

2

What percentage of Moutai Dream Red Wine Packaging is environmentally friendly and biodegradable?

Answer

Moutai Dream Red Wine Packaging is 95% environmentally friendly and biodegradable.

3

From which wine region does the wine featured in Moutai Dream Red Wine Packaging originate?

Answer

Moutai Dream Red Wine Packaging features wine from the Hebei Jieshi Mountain wine region.

4

What primary shade of red is used in Moutai Dream Red Wine Packaging?

Answer

Moutai Dream Red Wine Packaging uses Cinnabar Red as its primary shade.

5

Which production techniques are combined with renewable specialty paper in Moutai Dream Red Wine Packaging?

Answer

Moutai Dream Red Wine Packaging combines renewable and eco-friendly specialty paper with hot stamping, UV printing, and other advanced techniques.

6

What hollowing technique is applied in Moutai Dream Red Wine Packaging?

Answer

Moutai Dream Red Wine Packaging adopts the ultimate hollowing technique.

7

Which mascot is illustrated on Moutai Dream Red Wine Packaging?

Answer

Moutai Dream Red Wine Packaging features the image of Moutai's mascot, Xiao Mao.

8

Which award did Moutai Dream Red Wine Packaging receive in 2025?

Answer

Moutai Dream Red Wine Packaging received the Platinum A' Packaging Design Award in 2025.

Platinum A' Design Award Winner

Explore the complete story behind Moutai Dream Red, an award-winning Packaging Design by Heijie He.

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