Powerbuilding
Bronze 2025

Powerbuilding

by Anton Bukoros

PowerBuilding is a fitness project from New York that combines science and training. The visual system is built on graphic elements: circles represent nutrition, zigzags symbolize health, and straight lines stand for strength. The design merges two typefaces: a technological monospaced font and a bold grotesque, representing power. The color palette is based on a red to blue gradient, helping the brand stand out from common solutions in the U.S. fitness industry. The result is a cohesive visual identity, scalable across digital and print media.

Questions & Answers

8

1

What realization technology was used to produce Powerbuilding Brand Identity?

Answer

Powerbuilding Brand Identity was realized using digital printing.

2

Which graphic element in Powerbuilding Brand Identity symbolizes nutrition?

Answer

Powerbuilding Brand Identity uses circles to symbolize nutrition.

3

Which graphic element in Powerbuilding Brand Identity symbolizes health?

Answer

Powerbuilding Brand Identity uses zigzag lines to symbolize health.

4

Which graphic element in Powerbuilding Brand Identity represents strength training?

Answer

Powerbuilding Brand Identity uses straight lines to represent strength training.

5

Which two typefaces are combined in the visual identity of Powerbuilding Brand Identity?

Answer

Powerbuilding Brand Identity combines a bold, extended grotesque typeface and a monospaced, tech-inspired font in its visual identity.

6

When did the Powerbuilding Brand Identity project begin?

Answer

Powerbuilding Brand Identity began in November 2020.

7

When was the Powerbuilding Brand Identity project completed?

Answer

Powerbuilding Brand Identity was completed in January 2021.

8

In which city was the design work for Powerbuilding Brand Identity carried out?

Answer

Powerbuilding Brand Identity was carried out in Kyiv, Ukraine.

Bronze A' Design Award Winner

Explore the complete story behind Powerbuilding, an award-winning Graphics, Illustration and Visual Communication Design by Anton Bukoros.

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