Ghaffari
Silver 2025

Ghaffari

by Mohammad Hakiminia for Ghaffari Chemical Industries Corp.

The core idea of the project was to place a large TV wall along the primary axis of the site. This screen serves as a dynamic visual element for presenting the brand’s diverse content. On its 60th anniversary, Ghafari Chemical Industries underwent a significant transformation, including a rebranding process, a revamp of its visual identity and packaging, and the launch of new products, all of which needed to be highlighted at the exhibition.

Questions & Answers

9

1

What is the total area of the Ghaffari Exhibition Booth?

Answer

Ghaffari Exhibition Booth has a total area of 400 square meters.

2

In which hall of the Tehran International Exhibition Center was the Ghaffari Exhibition Booth located?

Answer

Ghaffari Exhibition Booth was located in Hall 6 of the Tehran International Exhibition Center.

3

During which month and year was the Ghaffari Exhibition Booth exhibited at the Tehran International Exhibition Center?

Answer

Ghaffari Exhibition Booth was exhibited at the Tehran International Exhibition Center in January 2025.

4

Which milestone anniversary did Ghafari Chemical Industries celebrate in the Ghaffari Exhibition Booth?

Answer

Ghaffari Exhibition Booth celebrated the sixtieth anniversary of Ghaffari Chemical Industries Corp.

5

What award did the Ghaffari Exhibition Booth receive in the 2025 A' Trade Show Architecture, Interiors, and Exhibit Design Award?

Answer

Ghaffari Exhibition Booth was awarded Silver in the 2025 A' Trade Show Architecture, Interiors, and Exhibit Design Award.

6

What dynamic visual element is positioned along the primary axis of the Ghaffari Exhibition Booth?

Answer

Ghaffari Exhibition Booth features a large TV wall positioned along the primary axis as a dynamic visual element.

7

What primary design challenge did the Ghaffari Exhibition Booth address?

Answer

Ghaffari Exhibition Booth addressed the primary design challenge of creating a space that could simultaneously attract general visitors and high-profile clients.

8

What three designated areas were identified in the design research for the Ghaffari Exhibition Booth?

Answer

Ghaffari Exhibition Booth included a studio-like space for product testing and new product demonstrations, an area for interviews, and a designated spot for photo opportunities and brand engagement.

9

What design features facilitate visitor flow between the public corridor and the Ghaffari Exhibition Booth?

Answer

Ghaffari Exhibition Booth facilitated visitor flow between the public corridor and the booth by recessing the TV wall to redefine the boundary and create a stage-like transitional space serving as the primary entrance.

Silver A' Design Award Winner

Explore the complete story behind Ghaffari, an award-winning Trade Show Architecture, Interiors, and Exhibit Design by Mohammad Hakiminia.

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