Shengquan
Bronze 2025

Shengquan

by Ningbo Mebox Brand Design Co., LTD for China Resources Snow Breweries (China) Qinghai Sales Branch

This packaging design harmonizes traditional Tibetan motifs with modern aesthetics, forging a fresh product identity. It visually articulates the essence of Kunlun Mountain and the purity of glacial water, enhanced by auspicious patterns to resonate with consumers seeking authenticity and natural harmony. This synthesis of cultural symbolism and visuals embodies the brand vision and cements its positioning in the beer sector. The design celebrates and preserves Tibetan heritage, helping to raise awareness of the regional culture while balancing environmental protection and social impact.

Questions & Answers

9

1

What are the exact dimensions of Shengquan Beer Packaging?

Answer

Shengquan Beer Packaging has dimensions of 238mm by 75mm by 75mm.

2

Which primary material is used for the bottle of Shengquan Beer Packaging?

Answer

Shengquan Beer Packaging has a bottle made of premium glass.

3

What material is used for the label and packaging of Shengquan Beer Packaging?

Answer

Shengquan Beer Packaging uses recyclable paper for the label and packaging.

4

What is the dominant color tone used in Shengquan Beer Packaging to symbolize the purity of Kunlun water?

Answer

Shengquan Beer Packaging features a dominant blue tone to symbolize the purity of Kunlun water.

5

What does the silver color evoke in the design of Shengquan Beer Packaging?

Answer

Shengquan Beer Packaging uses silver to evoke snow capped peaks.

6

Which traditional Tibetan motifs are featured on Shengquan Beer Packaging?

Answer

Shengquan Beer Packaging features silhouettes of traditional Tibetan robes and auspicious cross patterns.

7

Which award did Shengquan Beer Packaging receive in the A' Packaging Design Award competition?

Answer

Shengquan Beer Packaging received Bronze in the A' Packaging Design Award.

8

How is Shengquan Beer Packaging classified in terms of design form and function?

Answer

Shengquan Beer Packaging is classified as Beer Packaging in terms of form and function.

9

Which specific type of glass is used in Shengquan Beer Packaging?

Answer

Shengquan Beer Packaging uses premium glass for the bottle.

Bronze A' Design Award Winner

Explore the complete story behind Shengquan, an award-winning Packaging Design by Ningbo Mebox Brand Design Co., LTD.

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