Geneus DNA and GATTA
Silver 2025

Geneus DNA and GATTA

by Jittsuphang Virachditchaphong for After Design Living and Space Company Limited

This interior concept integrates Geneus DNA’s personalized genetic services with GATTA Café, reflecting innovation and a healthy lifestyle. "GATTA" comes from the four DNA bases—A, C, G, T—symbolizing personalized health. The design adapts and merges functions dynamically, aligning with the brand’s focus on precision. Minimalist lines, clean details, and a futuristic palette embody the brand’s ethos, connecting science with lifestyle. Despite facing many challenges, the project was successfully completed and became a stunning success

Questions & Answers

10

1

What are the dimensions of each unit in the Geneus DNA and Gatta Multifunctional retail store?

Answer

Geneus DNA and Gatta Multifunctional retail store consists of two adjacent units each measuring 6x5 meters.

2

What materials are used in the realization of the Geneus DNA and Gatta Multifunctional retail store interior concept?

Answer

Geneus DNA and Gatta Multifunctional retail store uses stainless steel and transparent polycarbonate to realize its interior concept.

3

On what floor of Seacon Square Mall is the Geneus DNA and Gatta Multifunctional retail store located?

Answer

Geneus DNA and Gatta Multifunctional retail store is located on the G-floor of Seacon Square Mall in Srinakarin, Bangkok, Thailand.

4

How long did the construction of the Geneus DNA and Gatta Multifunctional retail store take?

Answer

Geneus DNA and Gatta Multifunctional retail store took approximately one month to construct.

5

Which award did the Geneus DNA and Gatta Multifunctional retail store receive in 2025?

Answer

Geneus DNA and Gatta Multifunctional retail store was awarded Silver in the A' Interior Space, Retail and Exhibition Design Award in 2025.

6

What are the distinct functions of the two adjacent units in the Geneus DNA and Gatta Multifunctional retail store?

Answer

Geneus DNA and Gatta Multifunctional retail store consists of two adjacent units, one housing Geneus DNA offering personalized genetic testing services and the other housing GATTA Café as a lifestyle-driven coffee shop.

7

What lighting technology enhances the futuristic vibe in the Geneus DNA and Gatta Multifunctional retail store?

Answer

Geneus DNA and Gatta Multifunctional retail store uses LED strip lighting to enhance its futuristic vibe.

8

What is the total floor area of the Geneus DNA and Gatta Multifunctional retail store?

Answer

Geneus DNA and Gatta Multifunctional retail store has a total floor area of 60 square meters.

9

How is customer flow managed between the Geneus DNA service area and the GATTA Café in the Geneus DNA and Gatta Multifunctional retail store?

Answer

Geneus DNA and Gatta Multifunctional retail store manages customer flow through adaptable layouts and precise material choices that guide visitors from scientific discovery to lifestyle comfort.

10

What method was used to test new materials on site during construction of the Geneus DNA and Gatta Multifunctional retail store?

Answer

Geneus DNA and Gatta Multifunctional retail store used on-site experimentation to test new materials during construction.

Silver A' Design Award Winner

Explore the complete story behind Geneus DNA and GATTA, an award-winning Interior Space and Exhibition Design by Jittsuphang Virachditchaphong.

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